Why Alice?

Alice is the third most quoted literary text in human history, following only the Bible and old Bill Shakespeare’s plays. Alice’s books have never been out of print, and they have been translated to 174 languages.

The reason for that is that Alice is a superhero for the Mad World.

She is a Player. And she is a Winner, even though she initially “falls.” ☺

And therefore, in this insane time, we need her more than ever.

She has been with us for 1.5 centuries in countless forms: cartoons, comic books, theater productions, films, manga, and computer games!

Now, this is the best time for Alice to set her pretty foot in Memeland.

We are beyond mad about it!

While the vast majority of communities are built from scratch, we are arriving to Memeland accompanied with an army of devoted followers – the entire worldwide Alice’s fandom.

Everybody knows and recognizes Alice.

Alice’s Adventures in Wonderland and its sequel, Through the Looking Glass are read on all habitable continents.

Quotes from Alice function independently in our language.

Hey, have you ever gone down the Rabbit Hole?

Follow the White Rabbit down the Meme Hole...

Alice’s world surrounds us in every-day life, and it is super adaptable – from playgrounds to tea houses, to amusement parks, to escape rooms, to cos-play events, and to smoking parlors.

All this is because:


Alice is fun!
Alice is an adventure!
Alice is play!

After all, from the very beginning Alice’s universe was built on the idea of a game -- originally it was a card game, followed by a chess game.

Now, it's mostly a computer game, and it's time for a meme game. Let's play!

Who, after all, knows where the Rabbit Hole can lead us, especially when we tend to believe as many as six impossible things before breakfast?

We have visited countless Alice-themed experiences, which explore and creatively reinvent the mythos, constantly readjusting it to new times and audiences.

Even if Alice herself changes her appearance and attitude, growing and shrinking due to her adventurous eating habits, and swiftly moves both in time and in space, she never grows old.



Now she is ready to take over Memeland!

Alice has lived to see her 150th birthday thanks to her community, which has been growing since Alice’s Adventures in Wonderland was first published.

Think about it… Without people who have kept the story alive by turning it into countless spin offs, Alice would have been long forgotten, as so many other great characters before and after her.

Her existence alone is the best testimony to her never ending appeal and she has got a good reason to thank her community.

So, what she brings to Memeland is not only her legendary attitude, but she also carries lots of gratitude.

The community is the core of the
Alice in Memeland project.

We're excited to bring Alice Memeland to the original Alice fans, and we really value them.

We want to see the community even bigger and more vibrant by welcoming members from web3 communities, adding a new layer of excitement and innovation, just like it would if we had a bite of some kooky cookie.